E-Flips: More than just some rubber beneath your feet!

Many of you would have seen the E-Flip thongs we stock in Chiropractic Central. E-Flip thongs are more than just some rubber you wear underneath your feet on a hot summer’s day. And unlike most rubber thongs on the market, including many that come from an exotic country with an even more exotic name, E-Flip thongs do more than just keep your feet off the hot bitumen as you leave the beach!

We all know, as fans of healthy spines and chiropractic care, that the joints and muscles of the body function most effectively when they are in balance. Our feet are the foundation of our body, however, the majority of adults have lost their lateral arch and have maintained only a semblance of their ridge. When we are upright, we place all of our body weight on our (relatively) small feet. This is a delicate balancing act for our nervous system and spine and requires a strong, but flexible foot structure to maintain ideal stability.

Traditional thongs are simply strips of flat rubber that provide no proper support.  When worn for lengthy periods of time, especially during an Aussie summer, they can deteriorate your feet’s proper functioning.

The footbed of E-Flip thongs address 4 core qualities:

  • Alignment
  • Stability
  • Shock Absorption
  • Adequate Sensory Afferentiation (Brain Mapping)
Learn more about E-Flips at Chiropractic Central!

Learn more about E-Flips at Chiropractic Central!

E-Flips assist with the alignment of the foot and body and control of the gait. They improve foot stability and are 3-4 times more durable that rubber and EVA compounds found in other similar footwear. E-Flips provide pronation and supination support through an in-built triple arc with rear foot control and dual action shock absorption. The triple arc also acts as an internal orthotic in the thong.

Best of all, to maintain your feet in ideal condition, E-Flips have anti-fungal and anti-bacterial properties.

Throughout spring and summer, Chiropractic Central will be running a special on E-Flip thongs. Why not have you and your family sized for your E-Flips by Tara and myself?


Dr Sarah MacNeil

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Benefits of Chiropratic during Pregnancy

Ongoing New Zealand research is uncovering new evidence about how chiropractic care can help to make giving birth an easier, safer experience for pregnant women and reduce the need for pharmaceuticals in the crucial months leading up to childbirth.

Benefits of Chiropractic care during PregnancyAccording to NZCA spokesman and chiropractor Dr Hayden Thomas, altered spinal structure and neurological function can have profound effects in pregnant women meaning that they may experience more discomfort during pregnancy and often require assisted labour. A sedentary lifestyle and some injuries can lead to pelvic fixation, causing tightening or torsion of specific pelvic muscles and ligaments. These tense muscles and ligaments and their constraining effect on the uterus can prevent a baby from comfortably assuming the best possible position for birth, potentially making it more difficult for the mother to give birth.’

Director of Research at the New Zealand College of Chiropractic’s Research Centre, Dr Heidi Haavik explains: `The female pelvic floor muscles are very much controlled at a subconscious level by the brain. If these muscles do not function in an ideal manner this can have severe consequences to a woman’s ability to give birth naturally. Abnormal pelvic floor muscle function is also linked with conditions such as stress urinary incontinence, which can cause great suffering for women.’

50% of women experience significant levels of back or pelvic pain during their pregnancy leading many of them them to resort to pain relief such as paracetamol. But research shows that chiropractic care may help to relieve these symptoms in up to 85% of pregnant women.

Women experience on average a 24% reduction in the length of labour time with chiropractic care during pregnancy and that rises to a 33% reduction for those mothers who have given birth before. By altering the biomechanics and neuromuscular control of the pelvis we are likely enabling the muscles to become more relaxed and joints more mobile which probably helps them to expand more freely during labour and settle more easily afterwards.’

Dr Thomas says: `This improves the ease of delivery, creating less stress and pressure for both the mother and baby. This also means there is less likelihood or need to use interventions such as forceps or cesarean section which can impact upon both mother and newborn child. C-sections have become increasingly common over the last few decades, and now account for as many as one in four births. While they are a necessary and safe option in some high-risk or complicated cases, studies show that natural and drug-free births are safer and healthier in both the short and long term.’ 

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